New Body Washes With Yogurt & Vitamins

Dial has launched two new moisturizing body washes – Vitamin Boost and Yogurt – influenced by the skyrocketing popularity of vitamins and yogurt in food.

Dial Vitamin Boost Body Wash is available in vitamin B, for hydration and skin-softening benefits; or an oil-infused Super C formula, which contains antioxidants for a radiant glow.

Dial Yogurt Body Wash has two variants. Greek Yogurt is moisturizing and enriched with naturally protein-packed yogurt. Frozen Yogurt has cooling moisture to leave skin refreshed and soft.

Chris Sommer, Dial’s vice president of marketing/personal care, said:

“For over 65 years consumers have trusted Dial to deliver high quality products for the whole family. Our new body washes not only use exciting, new ingredients, but they also feature our innovative Moisture Balance formula for lasting, lightweight hydration to leave your skin visibly less dry without leaving a filmy residue.”

The new products are available at grocery, drug and mass retailers nationwide, beginning this month.

And the packaging? Colorful tottles for the Vitamin products – and white for the yogurt ones.